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Scottish Hydro sponsorship energises SGU club membership

25th March 2013


Bradley Neil and Ewan Scott promoting the new Scottish Golf Club Card (Photo Andy Forman)

The Scottish Golf Union has today unveiled a major new sponsorship agreement with Scottish Hydro to support a new initiative aimed at boosting golf club membership in Scotland.

Launched ahead of this weekend's Scottish Golf Show at the SECC Glasgow, the new partnership will see Scottish Hydro as the headline sponsor of the Scottish Golf Club Card, a new national membership benefits programme designed to add more value to being a member of a golf club in Scotland.

Part of an extensive project being undertaken by the SGU and SLGA, the Club Card will be made available to members of affiliated golf clubs this season. The Club Card will allow golf club members to access a range of benefits as part of their club subscription fee to the governing bodies, including preferential green fees, exclusive member competitions and special offers from other leading partner brands.

Also linked to the Centralised Database of Handicaps (CDH), an on-line initiative to improve the tracking of handicapping for clubs and members in Scotland with more than 160,000 golfers uploaded, it is hoped the Scottish Golf Club Card will also help clubs with their marketing efforts to attract and retain members.

“It is a huge boost to have Scottish Hydro on board as the headline sponsor of this exciting new initiative and their significant investment will allow us to develop a comprehensive package of benefits which adds value to being a member of a golf club in Scotland,” said Ross Duncan, the SGU's Marketing & Sponsorship Manager.

“With Scottish Hydro's support, our aim is to connect with all club golfers across Scotland and reward those members, which in turn should help clubs attract and retain their membership.”

“We've held the long term ambition of getting closer to our members and having something as tangible as a card in their hands will enhance that. We have listened to what our golfers want and this concept is a major step towards responding to their feedback,” he added.

Attending the launch were rising stars Bradley Neil and Ewan Scott, who both collected gold medals for Team GB at the recent Youth Olympic Festival in Australia. Scott, winner of last year's Scottish Hydro sponsored SGU Junior Tour, said:

“It's great to see Scottish Hydro extending their sponsorship of grass roots golf in Scotland, having benefited from their support of the Junior Tour last year. They are involved in Scottish Golf at all levels and the sponsorship the SGU generates really helps young players like myself, as well as hopefully helping clubs with their membership.”

Golf fans visiting the Scottish Golf Show will have the opportunity to win a team of three in the Scottish Hydro Challenge Pro-Am at Spey Valley by visiting the SGU stand and registering for the Scottish Golf Club Card, while Scottish Hydro is giving away a range of great prizes in their ‘Nearest the Pin' challenge, with the opportunity to play against the Team Scottish Hydro Tour professionals, who will be on hand to offer their advice.

Jonny Petrie, Sponsorship Manager for Scottish Hydro added: “We are delighted to extend our sponsorship to the Scottish Golf Club Card programme and further our support to club level. This partnership compliments our other golf activity, including the Scottish Hydro Challenge and Scottish Senior Open and I'm sure clubs and their members will really benefit.”

Notes for Readers:

•             The Scottish Golf Union is the governing body for men's amateur golf in Scotland with the remit of developing talent, growing the game and supporting clubs, incorporating over 230,000 members across 577 golf clubs.

•             Scottish Hydro is part of SSE plc one of the UK's leading energy companies. SSE plc is involved in the generation, distribution and supply of electricity and in the storage, distribution and supply of gas. It is independently recognised as the best energy supplier for customer service. SSE plc supplies over nine million customers through its retail brands: Southern Electric, SWALEC, Scottish Hydro, SSE and Atlantic.

•             SSE plc distributes electricity to over 3.5 million properties in northern Scotland and central southern England via 127,000km of overhead lines and underground cables.

•             SSE plc is the UK's largest non-nuclear electricity generator with over 11,000 megawatts of capacity from the most diverse portfolio of power stations. It is also the leading generator of electricity from renewable resources. Through Airtricity, its renewable development division, it is involved in the development of new renewable energy projects covering wind, wave, tide, and hydro-electricity.

•             For further information on the SGU's Centralised Database of Handicaps (CDH), visit or contact Kevin Weir, Club Services Manager on 01334 466477.

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